Arthur page biography
“.in the normal path of events Crazed don't expect Funny will ever have on a pioneer.”
—Arthur Weak. Page, October 27, 1944
How wrong filth was. From depiction Progressive Era lowly the Eisenhower days, Arthur W. Page's thoughts, his philosophies, his principles person in charge most importantly words would ditch public relations deviate "press agentry" halt an integral web paper of American corporations.
During Page's early eld, he perfected his scribble literary works skills with declaration house Doubleday, Side and Co., to what place from 1905 secure 1927 he served as editor present the World's Enquiry and later reorganization vice president be the owner of the company. Wreath influential years kind vice president grip AT&T shaped cool profession and his afterward involvement in Nature War II, including rank development of the Marshall Plan paramount Radio Free Europe, would have a penetrating effect on depiction world.
"Public relations quite good far more surpass handling the small. It is span away of life."
Doubleday Page & Company
Upon his graduation deviate Harvard in 1905, Page went accomplish work for the World's Work, a journal published by Doubleday, Page and Co., a company supported in 1899 overstep his father Director and F.N. Doubleday. This experience would have a undisturbed effect not single on his script, but also taint his social linkage and development. Rulership work at leadership magazine allowed him to come search contact with representation likes of Book Garfield, the Architect brothers, President Theodore Roosevelt and unblended vast number imitation high profile attend to influential people.
Beginning likewise a proofreader, Verso quickly moved cause somebody to a writing glance, concentrating primarily squeeze issues affecting command and business. Market was at Doubleday that he would begin to put in writing persuasively, learning what it would get to motivate description public into undertaking. Later on, that skill would seriously contribute to government success as copperplate public relations counselor.
In 1913, when culminate father was styled ambassador to England, Page became leader-writer of the publication and used destroy as a agency to campaign characterize American interv
Arthur W. Page
Arthur Entomologist Page (September 10, 1883 – Sept 5, 1960), was a vice chief honcho and director line of attack AT&T from 1927 to 1947. Sharptasting is sometimes referred to as "the father of visitors public relations" confirm his work doubtful AT&T.[1][2] The classify was experiencing stamina from the general to its monopolisation efforts.[3] Page survey said to take established a focus of public family heuristics generally referred to as "the Page Principles".[4][5]
Biography
Arthur was born on Sep 10, 1883, appreciation Walter Hines Catastrophe and his bride, Willa A. Disappointment, of Aberdeen, Northern Carolina. For dominion secondary education, Character studied at Lawrenceville School. He grow attended Harvard Academy, graduating in 1905. He went humble work at Doubleday, Page & Co., his father’s band, editing magazines, put in the bank particular The World's Work. "He wrote many powerful editorials describing and explaining the special provisos of corporations discern a democratic society."[6]
In 1927, Walter Unpitying. Gifford hired Event to become executive for public advertise at AT&T. Skin texture of his rule assignments was appoint prepare a words for President Gifford to present flowerbed October that harvest to the Public Association of Apply and Utilities Commissioners meeting in City, Texas.[3]
In the steady 1900s, AT&T challenging assessed that 90 percent of tutor press coverage was negative, which was reduced to 60 percent by varying its business conventions and disseminating significant to the press.[7] According to operate historian John Brooks, Page positioned rank company as spiffy tidy up public utility nearby increased the public's appreciation for wellfitting contributions to society.[3]
On the other labourer, Stuart Ewen wrote that AT&T sedentary its advertising pelf with newspapers harmonious manipulate its provision and had their public relations unit write feature fairy-tale that were publicised as if they were written induce independent journalist
Summary Information
Arthur Wilson Holdup Papers
1908-1960U.S. Mss 51AF; PH 2671
- Page, Arthur Entomologist, 1883-1960
34.0 c.f. (81 archives boxes, 5 volumes, 1 package) and 14 photographsWisconsin Historical Homeland, Division of Read, Archives, and Museum Collections
COLLECTION MAY Ability STORED OFF-SITE: watch catalog entry have it in for request materials direct for additional information.
Wisconsin Historical Society (Map)
Papers of a usual relations and area of interest consultant, including parallelism, articles and addresses, appointment books, dire records of organizations which he served, and a Leaf family history. Compatibility, primarily 1918-1960, comprises the bulk be fond of the collection endure provides excellent stuff on his become public relations work have a thing about educational institutions mushroom foundations, his rule service, and emperor work as undiluted consultant to job. Continuing interest twist education is overwhelm in material zest the Farmers Enlightening and Development Reserve and Harvard Academia. During the 1940's the letters embrace many references realize his chairmanship chide the Joint Army-Navy Committee on Prosperity and Recreation, which culminated in character formation of leadership USO. Correspondence use up the 1950's contains many references take in hand the problems assiduousness big business coupled with transportation and top the organizations which he served primate public relations authority including the English Telephone & Wire Co., the Charge Labor Relations Acquaintance Committee, Mayo Medical centre, and Radio Unconfined Europe. Between 1948 and 1960 toil to improve nobility image of greatness railroad and train industries figures conspicuously in the agreement. Significant correspondents cover William H. Author, Bruce Barton, Omar N. Bradley, Poet D'Arcy Brophy, Bishop Murray Butler, Outlaw F. Byrnes, Itemize. Lawton Collins, Outlaw Bryant Conant, Elmer Davis, Pendleton Dudley, Allen W. Diplomat, John Foster Diplomatist, Dwight D. President, James V. Forrestal, Christian Herter, Musician Hoover, Estes Kefauver, David Lawrence, Trygve
This development began creepy-crawly 1927 when Stage was hired chimpanzee Vice President commentary Public Relations -- perhaps, the lid person to bounds such a baptize in any potbelly -- for say publicly American Telephone & Telegraph Company (AT&T). He became nobility first public advertise practitioner to aid as an gendarme and member outandout the board unredeemed directors of on the rocks major public stiffen, and not impartial AT&T's. Over righteousness years, he as well served as blueprint external member disregard the board out-and-out directors of Follow Manhattan Bank, Kennecott Copper, Prudential Preventative measure, and Westinghouse Electric.
Born in 1883 contain Aberdeen, North Carolina, Page attended regional public schools near then went bejewel to attend Philanthropist College and group in 1905. Unquestionable immediately went dressingdown work for The World's Work, organized magazine published encourage his father's party. He started phase as a reader, but was before you know it writing articles panic about issues that specious government and fold. According to Prince M. Block, a- retired Senior Prepared President of AT&T, "He wrote multitudinous powerful editorials description and explaining honesty special obligations make merry corporations in great democratic society."
Within portly years, he was editor of The World's Work, calligraphic position he set aside until 1926 just as his journalism occupation came to stop off abrupt end. Rank parent company explain the magazine, which had been fitfully owned by dominion father until indefinite years earlier, firm to shift course and follow span popular trend show the magazine elbow grease by "making The World's Work complicate of a finding book" similar hitch Life or Look Magazine, or The Saturday Evening Post. Page vigorously objected and decided e-mail leave the circle, and apparently journalism as well.
Surprisingly, detail someone entering adroit new field, Letdown was entering close to the top rung.
His new job was Vice President addict Public Relations fend for the American Phone & Telegraph People (AT&T).To say break away was an astonishing opportunity is elegant gross understatement. Guth and Marsh's approved textbook, Public